Click for larger image and other viewsStanding Room Only: Strategies for Marketing the Performing Arts [Hardcover]
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Personal Review From Customer (Unbiased)
19 of nineteen individuals found the subsequent review useful.
A worthwhile read
By Sandra Ashby
Kotler touches on several subjects from client loyalty, changing audiences to knowledge analysis. Theories are enhanced by using varied arts firms as examples.
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Standing Room Only: Strategies for Marketing the Performing Arts [Hardcover]
Product Details Amazon Sales Rank: #380428 in Books Published on: 1997-01-01 Original language: English Number of items: 1 Dimensions: nine.37" h x 1.77" w x 8.19" l, 2.90 pounds Binding: Hardcover 576 pages
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