Click for larger image and other viewsArts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences [Hardcover]
Personal Review From Customer (Unbiased)
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Personal Review From Customer (Unbiased)
16 of sixteen individuals found the subsequent review useful.
Unparalleled analysis of Arts selling. a requirement read!
By Arts Consultant
This book was suggested to me by a colleague. In my profession I work closely with employees at several performing arts organizations who very may benefit from reading this book. The author doesn't merely pontificate, she provides a very recent explore the challenges and opportunities for increasing audience size, connecting with patrons, improving money health, web site best practices, selling campaigns, the list goes on and on. better of all, Ms. Bernstein backs up her findings and suggestions with analysis and case studies - introducing the reader to methodology that's guaranteed to win over any board of administrators skeptical of amendment. I provide this book five stars!
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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences [Hardcover]
Product Details Amazon Sales Rank: #230326 in Books Published on: 2006-11-17 Original language: English Number of items: one Dimensions: 1.11" h x 6.32" w x 9.18" l, 1.14 pounds Binding: Hardcover 294 pages
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